Introducing a new model for sustainable tourism that puts the destination first.

In 2020, Bohinj Tourism has launched a new concept to raise awareness among its Linkedin followers under the slogan: Alpine paradise under Mt Triglav in Slovenia. Pioneering a new destination-first sustainable tourism model.

With a model that is expected to grow into an international movement over time, we want to convince all stakeholders in tourism and wider society to act sustainably. We believe that responsible behaviour is the key to our coexistence with nature and the environment. The movement itself does not focus on the promotion of tourism in Bohinj, but we want to share practices and experiences with our followers and raise awareness about the importance of sustainable action in tourism and beyond.

You can follow the announcements on our LINKEDIN – Tourism Bohinj Green Movement profile.

How do our activities work?

We publish the most up-to-date practices twice a week:

  • Tuesdays at home (Bohinj and surroundings) and
  • on Thursdays, great sustainable practices from around the world.

Our goal is to make sustainable tourism a widespread practice and a norm in society. Providers, decision-makers and users themselves start to engage in sustainable practices, which grows into a sustainability movement. Destinations that manage to combine responsible tourism with sufficiently convincing results will also be able to persuade others to follow.

It is important to stress that we see no competition in environmental sustainability and coexistence. It is just a symbiosis. This is not about promotion, but about successful and accelerated uptake of green practices.

Bohinj, and Slovenia more broadly, are among the world’s leading promoters of responsible and green tourism.Green Movement We want every destination in the world to follow our lead.

Posts on the LinkedIn profile of Tourism Bohinj Green Movement